Adya Alternatives (2026): Adya vs Bland, Retell, Vapi, SquadStack & Synthflow
Six AI voice agents that Indian businesses shortlist, compared on what they publish: price per minute, Indian languages, human handoff and who does the building. Including the cases where you should not buy ours.
The short answer
- 6vendors compared on published rates
- $0.05–0.31headline USD per minute across the global platforms
- ₹6Adya's all-in rate per minute, telephony included
- 2India-first vendors in the list
If you are an Indian business that wants a finished support agent across phone, WhatsApp, website chat and email, priced in rupees, the realistic shortlist is Adya and SquadStack. If you have engineers and want to build your own voice agent on infrastructure, Retell, Vapi and Bland are the platforms to compare. Synthflow sits between the two: a no-code builder priced in dollars.
These tools are not one category. Bland, Retell and Vapi sell building blocks — you write the prompts, wire the tools and own the result. SquadStack sells outbound sales outcomes to large consumer brands, through a sales team. Adya is a product you configure rather than build, with a free plan and a published price list. Pick the category first; the vendor second.
Side-by-side comparison
Everything below is taken from each vendor's own pricing page or documentation, linked in the sources at the foot of this article. Where a vendor does not publish a figure, the table says so rather than guessing. Prices change often; verify before you sign.
| Vendor | Published price | Indian languages | Human handoff | Telephony | Buying model |
|---|---|---|---|---|---|
| Adya (Amomic) | ₹6/min voice; plans ₹0 / ₹2,999 / ₹7,999 per month ($39 / $99 outside India) | 10 Indian languages plus English, auto-detected | Yes, live takeover with full history | Included in ₹6/min | Self-serve, free plan |
| Bland AI | $0.14/min (Start), $0.12/min + $299/mo (Build), $0.11/min + $499/mo (Scale) | Hindi and Hindi (Latin script) listed; multilingual mode in beta | Yes, transfer billed $0.03–0.05/min | Included with Bland numbers; $0.015 minimum per outbound attempt | Self-serve, developer API |
| Retell AI | $0.07–0.31/min, depending on model and voice | Hindi supported; others depend on chosen providers | Yes, call transfer | Billed per minute (India via Telnyx listed at $0.015/min) | Self-serve, $10 free credit |
| Vapi | $0.05/min hosting + speech, model, voice and telephony at cost | Depends on transcriber and voice provider | Yes, blind and warm transfer | Separate; Vapi telephony or Twilio/SIP | Self-serve; $29/mo Core, $999/mo Pro |
| Synthflow | From $0.08/min; enterprise from $30,000/year | Not verified from Synthflow's own pages | Yes, blind and warm transfer | Not confirmed on the pricing page | No-code builder; enterprise via sales |
| SquadStack | Not published; outcome-based pricing | 9: Hindi, English, Tamil, Telugu, Kannada, Marathi, Malayalam, Gujarati, Bengali | Yes, handoff protocols | Dialer and telephony included, per SquadStack | Sales-led (book a demo) |
Reading the rates: headline vs all-in
The per-minute numbers in that table are not comparable as printed, because they cover different amounts of the call. Vapi's $0.05/min is a hosting fee: speech recognition, the language model, the synthetic voice and the phone line are all billed on top at provider cost. Vapi's own page lists those pass-through components — for example ElevenLabs voices at $0.0146–0.0238/min and OpenAI models at $0.0077–0.0452/min. Retell's range of $0.07–0.31/min is wide for the same reason: the number moves with the model and voice you pick.
Bland takes the opposite approach and quotes a single connected-minute rate with no model pass-throughs, but adds a monthly platform fee on its higher plans and bills transferred time separately. Adya quotes one rupee rate — ₹6 per minute with telephony included — and puts chat, WhatsApp and email on the monthly plan.
Rates move — and not always down
Bland is a useful reminder that per-minute prices are not fixed. Its billing documentation records a new pricing structure effective December 5, 2025, which moved connected minutes from a previous standard rate of $0.09/min to $0.11–0.14/min depending on plan. Existing customers received a one-time credit for the difference. Nothing unusual about that — but it means a comparison built on last year's rates can be wrong by half. Check the vendor's current page, and ask how much notice they give before a rate change.
The same applies to plan structure. Vapi's paid tiers — $29/month Core, $999/month minimum on Pro — sit on top of its usage fee rather than replacing it, so a plan change alters your bill even at the same call volume. Read the current page on the day you decide, and keep a screenshot with the date.
Three lines to check on every quote
Telephony. Is the phone line inside the rate, or a second invoice from Twilio, Telnyx or a carrier?
Failed and unanswered calls. Bland charges a $0.015 minimum per outbound attempt on its telephony. Synthflow says it does not charge for failed calls. For outbound campaigns with a low connect rate this matters more than the headline rate.
Transfer time. When the AI hands a caller to a human, some vendors keep billing the transferred minutes. Bland prices them at $0.03–0.05/min depending on plan.
Vendor by vendor
Adya (Amomic)
What it is: one AI agent that answers phone calls, website chat, WhatsApp and email from a shared inbox, built for Indian businesses. It speaks 10 Indian languages plus English, detects the language automatically and follows a caller who switches mid-sentence. It hands off to a live agent with the full conversation history, and takes actions such as order-status lookups and appointment booking with Google Calendar sync.
Price: free plan at ₹0 with 100 conversations a month; Starter at ₹2,999/month; Growth at ₹7,999/month with 500 call minutes and a phone number; voice at ₹6/minute, telephony included. Full list on the pricing page.
Best for: Indian support teams that want voice and messaging in one place without an engineering project. Not for: teams that want low-level control of every model and voice in the stack.
Bland AI
What it is: a developer platform for phone agents, with its own transcription engine and a flat connected-minute rate that already includes the model and voice. Its documentation lists Hindi and Hindi in Latin script among supported languages, and a multilingual "Babel" transcription mode marked beta.
Price: $0.14/min on the free Start plan (100 calls/day cap), $0.12/min on Build at $299/month, $0.11/min on Scale at $499/month, as published September 2026.
Best for: engineering teams building high-volume, English-first phone automation who want one predictable per-minute number. Not for: teams without developers, or who need WhatsApp and email handled by the same agent.
Retell AI
What it is: a voice-agent platform with a visual flow builder and an API. Pricing is itemised per component — voice infrastructure at $0.055/min, plus the language model and voice you choose — landing at $0.07–0.31 per minute. Hindi is among its supported languages, and India telephony through Telnyx is listed at $0.015/min.
Best for: product teams who want to choose their own model and voice and see exactly what each costs. Not for: buyers who want a rupee invoice and a fixed monthly price.
Vapi
What it is: developer infrastructure for voice agents. You bring or choose the transcriber, model, voice and telephony; Vapi orchestrates them and charges $0.05/min for hosting, passing the rest through at cost. Multilingual support depends on the transcriber you configure.
Best for: engineers who want the most control and are comfortable assembling a stack. Not for: anyone who needs a working agent this week without code. Note the $999/month minimum on the Pro plan if you need its terms.
Synthflow
What it is: a no-code voice-agent builder with warm and blind call transfer. Synthflow says its per-minute pricing starts at $0.08/min with no charge for failed calls, and its pricing page states enterprise contracts start at $30,000 a year.
Best for: non-technical teams outside India who want to build call flows visually. Not for: buyers who need confirmed coverage of Indian languages beyond Hindi — we could not verify its Indian-language list from Synthflow's own pages, so ask.
SquadStack
What it is: an India-based voice AI vendor focused on outbound sales, lead qualification and collections for large consumer brands in lending, insurance and e-commerce. It lists nine languages and says its agents switch language mid-sentence. It does not publish a price; it says it prices against outcomes and includes the dialer and telephony.
Best for: large BFSI and consumer brands running outbound sales at high volume with a managed deployment. Not for: small and mid-sized businesses that want to sign up, test and pay a published price.
Which tool fits which job
Most shortlists go wrong by comparing vendors before naming the job. The same business can need different tools for inbound support and outbound sales. This is how we would map the common Indian use cases, based on what each vendor is built and priced for.
| Job | Good fit | Why |
|---|---|---|
| Inbound customer support on phone + WhatsApp | Adya | One agent and inbox across voice and messaging, human takeover, rupee pricing |
| COD order confirmation | Adya, or any platform with a WhatsApp step | WhatsApp first, call only if nobody replies, is cheaper than calling everyone |
| High-volume outbound sales for a bank or lender | SquadStack | Managed campaigns, outcome-based pricing, BFSI focus |
| Building a voice feature into your own app | Vapi, Retell | Infrastructure with full control over model, voice and telephony |
| English-first phone automation at US scale | Bland, Retell | Flat or itemised USD rates, developer APIs, global telephony |
| Visual call flows without developers, outside India | Synthflow | No-code builder with warm transfer |
The COD row is worth a second look, because it is where the channel decision saves more than the vendor decision. Calling every cash-on-delivery order costs several times more than messaging first and calling only the orders that go unanswered. We worked the arithmetic through in the cheapest way to confirm a COD order. If WhatsApp is part of your plan, a voice-only platform leaves half of that design for you to build; see also WhatsApp Business Calling API with an AI agent.
For inbound support, the question that separates the options is not the voice quality in a demo but what happens on the call the AI cannot finish. A developer platform gives you a transfer tool and leaves the rest — the queue, the inbox, the context your human agent sees — to you. A finished product decides those for you. Neither is wrong; they suit teams with different amounts of engineering time.
When you should not pick Adya
A comparison written by one of the vendors should say where that vendor loses. Here is where we would point you elsewhere.
You are building a voice product of your own. If voice AI is your product rather than your support channel, you want infrastructure — Vapi, Retell or Bland — not a finished agent.
Your callers are mostly outside India. Our telephony, languages and rupee pricing are built for Indian customers. A US or European call centre will find better local coverage with the global platforms.
You run outbound sales at enterprise scale and want pay-for-outcome. SquadStack prices against conversions and runs managed campaigns. If that is the contract you want, we do not offer it.
Lowest possible ₹/min is your only criterion. A developer platform assembled with cheap models can come in under ₹6/min. You pay for it in engineering time and in maintaining the stack yourself.
How to choose: seven questions
Send these to every vendor on your shortlist. The answers decide the choice faster than a feature grid.
1. What is my total monthly invoice for my call volume, including telephony, platform fees and transfers?
2. Can I hear a live call in my customers' language — including a caller who switches between Hindi and English?
3. How does handoff to a human work, and does my agent see the conversation so far?
4. Do I pay for unanswered or failed calls?
5. Does the same agent handle WhatsApp, website chat and email, or only calls?
6. Who builds and maintains the agent — my team or yours?
7. Can I start on a free or monthly plan, or is there a contract minimum?
Frequently asked questions
The five most common alternatives to Amomic's Adya are Bland AI, Retell AI, Vapi, Synthflow and SquadStack. Bland, Retell and Vapi are developer platforms and Synthflow a no-code builder, all priced in US dollars per minute; SquadStack is an India-focused, sales-led voice AI vendor for outbound sales and collections. Adya differs by combining voice, website chat, WhatsApp and email in one inbox, priced in rupees with a free plan.
For Indian languages the two India-first options are Adya, which supports 10 Indian languages plus English with automatic language detection, and SquadStack, which lists nine languages including Hindi, Tamil, Telugu and Bengali. Global platforms such as Retell and Bland support Hindi, but coverage of other Indian languages depends on the speech providers you configure, so test a real call in your customers' language before choosing.
Bland AI's published pricing, checked in September 2026, is $0.14 per connected minute on the free Start plan, $0.12 per minute on the $299/month Build plan and $0.11 per minute on the $499/month Scale plan. Transferred call time is billed separately at $0.03–$0.05 per minute, and outbound attempts on Bland's telephony carry a $0.015 minimum charge.
No. Adya is the AI customer-support agent built by Amomic (amomic.in), a company in India. adya.ai is a separate company that builds an agentic AI orchestration platform. The two share a name and nothing else.
On the headline number, yes: Vapi lists a $0.05/min hosting fee and Retell $0.07–$0.31/min, against Adya's ₹6/min. But Vapi's fee excludes speech recognition, the language model, voice and telephony, which are billed on top, and both are developer platforms you build on rather than finished products. Compare the all-in cost for your own call volume, plus the engineering time to build and maintain the agent.
Sources
- 1.Bland AI — pricing
- 2.Bland AI docs — billing and transfer rates
- 3.Bland AI docs — supported languages (send call API)
- 4.Retell AI — pricing
- 5.Retell AI docs — multilingual agents
- 6.Vapi — pricing
- 7.Vapi docs — multilingual support
- 8.Synthflow — pricing
- 9.Synthflow — voice AI cost
- 10.Synthflow docs — call transfers
- 11.SquadStack — voice AI agents for sales in India
- 12.Adya pricing — our full price list


