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Gupshup Alternative: Adya vs Gupshup.ai

Gupshup is WhatsApp infrastructure: a low per-message fee and APIs for building your own bots at scale. Adya is the finished AI agent on top. Which you need depends on whether you are buying pipes or answers.

Prices checked Written by the Amomic-AI team, makers of Adya1 source
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What is Gupshup, and how is Adya different?

Gupshup's self-serve WhatsApp API charges a platform fee of $0.001 per message on top of Meta's rates, and $0.0001 a second for WhatsApp voice. It is used by large enterprises to build messaging bots; AI agent pricing is through sales.

Adya is a ready AI agent for WhatsApp, website chat, email and phone calls, at ₹2,999 a month for 1,000 AI conversations, with no per-message fee on top of Meta.

Choose Adya if…

  • You want an AI agent answering customers this week, without building one
  • You want one agent across WhatsApp, chat, email and phone
  • You want fixed monthly pricing with AI included
  • You need a team inbox with live human takeover

Choose Gupshup if…

  • You are an enterprise sending millions of messages and want the lowest per-message fee
  • Your engineers are building their own bot and only need the API
  • You need SMS, RCS and other channels at carrier scale
  • You want WhatsApp Business Calling as raw infrastructure

Gupshup vs Adya: features compared

Each Gupshup entry is taken from its public site on 12 October 2026. “Not listed” means we could not find it published, not that it can never be arranged.

  • Starting price

    Adya

    ₹2,999/mo (Starter)

    Gupshup

    Self-serve, pay per message (USD)

  • Free plan or trial

    Adya

    Partly:Free plan for web chat; WhatsApp from Starter

    Gupshup

    Partly:First 1,000 service messages free (Meta)

  • AI agent

    Adya

    Yes:Included in every paid plan

    Gupshup

    Partly:Enterprise, via sales

  • AI usage limits

    Adya

    Yes:1,000 conversations/mo, not per message

    Gupshup

    No:Build your own

  • AI voice calls

    Adya

    Yes:₹6/min, telephony included

    Gupshup

    Partly:WhatsApp calling at $0.0001/sec; AI is yours to build

  • Website chat & email

    Adya

    Yes:Same agent, same inbox

    Gupshup

    Partly:Other channels as APIs

  • Markup on Meta message rates

    Adya

    Yes:None — Meta bills you at its own rates

    Gupshup

    Partly:$0.001 platform fee per message

  • Human takeover & shared inbox

    Adya

    Yes:Yes, including live phone calls

    Gupshup

    Partly:Not part of self-serve

  • Indian languages

    Adya

    Yes:10 + English

    Gupshup

    Partly:Depends on what you build

  • Appointment booking

    Adya

    Yes:Google Calendar two-way sync

    Gupshup

    No:Build your own

  • Developer access

    Adya

    Yes:REST API, 14 signed webhooks, MCP server

    Gupshup

    Yes:Full API — the product is the API

IncludedNot offered or not listedPartly, paid add-on or self-built

Where Gupshup is stronger, and where Adya is

We make Adya, so read this section as our view. We have tried to give the other side its due.

Where Gupshup wins

  • A very low platform fee per message, built for enterprise volume.
  • Messaging infrastructure across WhatsApp, SMS, RCS and more.
  • WhatsApp Business Calling available as an API.
  • Long history with large Indian and global brands.

Where Adya wins

  • A finished AI agent: add your knowledge, connect WhatsApp, go live. No bot to build.
  • AI voice calls, website chat and email from the same agent.
  • No per-message platform fee on top of Meta's rates.
  • A team inbox with ticketing and live takeover for the conversations AI should not finish.
  • Rupee plans with GST invoices and a free tier.

Switching from Gupshup to Adya

  1. 01

    Bring your knowledge

    Upload FAQs, policies and catalogues, or point Adya at your website. Your scripts and prompts become its instructions.

  2. 02

    Move your WhatsApp number

    WhatsApp Business API numbers move between providers, and approved templates stay with your WhatsApp Business account.

  3. 03

    Go live, then widen

    Start on one channel, watch the transcripts and handoffs, then switch on chat, WhatsApp, email or calls from the same agent.

Gupshup vs Adya: FAQs

How we compared

Gupshup is a conversational messaging platform and WhatsApp Business API provider. Every figure for it comes from its own public pages, read on 12 October 2026, and is linked here.Prices exclude GST and other taxes unless stated. Amomic-AI makes Adya; if anything here is out of date, write to us and we will correct it.

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Try Adya before you decide

Free plan, no card. Put it on your website chat today, add WhatsApp and calls when you are ready.

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